Category: musings

Advertising: Not so cut throat this time

Posted on by SW

First up, this is a non-sponsored piece… my 27 social media followers are hardly going to be influenced by me.

Thankfully the Single Edge 2.0 isn’t the edge of gory (apologies Lady Gaga)

I’m a cynical bastard. Several lifetimes in media / advertising / marketing will do that to you.

I’m extremely dubious of ads on social media (and everywhere), even though I’ve written a lot of them. Over the last few weeks I have been ignoring ads for a razor. Maybe the spooky algorithms knew I was going to write this.

After encountering a lot of their persistent ads and reading reviews on their website and with my BS detector set on its standard “ridiculous”, I bought the Single Edge 2.0, made in the US by a company aptly named Supply.

Single Edge 2.0 sounds all very iPhone… even the box is Apple-esque. Imagine an old school single blade razor your grandfather used, copulated with a gleaming metallic NASA-designed something. It’s very cool. Literally.

Apparently it was featured on Shark Tank which I have never watched. I assume it doesn’t involve a Steve Irwin type yelling “Crikey!” as a Great White devours him as an amuse-bouche, but I digress.

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I don’t overly enjoy shaving, it’s in the cleaning teeth department, but I’m not a fan of the clichéd hirsute hipster look, neither is my wife and I rather enjoy being married.

I’ve been using one of those those cartridge multi-blade razors forever. Yes, probably sadly sucked in by the spiel that if you’re not using a gazillion blades you will have a truly miserable life and no one will talk to you. The refills are expensive and not overly good for the planet.

The Single Edge 2.0 looks and feels impressive. I bought the alloy version (there’s a steel option and a kryptonite version is in the works) and it has some serious heft.

Supply was founded by a husband and wife team and their website is razor-slick and totally free of BS. Patrick and Jennifer of Supply guarantee all their products for 100 years, which should see me out. The company’s replies to trolls on their Instagram ads is quite amusing as well.

My verdict on the Single Edge 2.0? Thankfully it wasn’t the edge of gory (sorry Lady Gaga). For once you can believe the hype. Bravo Supply, you have a convert.

©Steve Williams 2020

I wish I had done something, now I feel like a bastard.

Posted on by SW

I dropped my wife off at the airport today, then had some lunch at an airport café.
As I was leaving the café, I noticed a 30-ish woman sitting in a booth by herself crying quietly,
but noticeably. Head in hands.

I kept walking. I should have gone over to her and asked if she was ok, but I didn’t.
Now I feel like a bastard. Why didn’t I stop? That’s a rhetorical question.

I felt bad for her, but didn’t want to disturb or embarrass her.
It was none of my business. I didn’t want her to think I was some interfering nutjob.
I didn’t want to intrude. They are bullshit excuses. I should have done something.

I’ve been replaying it constantly. My imagination kicking in like it does. I wonder why she was crying? What was her story? Was she leaving the country and sad about it? Had she just said goodbye to a loved one? Was it a fight with her partner / friend / colleague who had left her sitting there? Was it…

What was her story? What made her so upset that she was crying at an airport café?
I’ll never know, because I walked away.
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Fast-forward a couple of hours.

I am writing this on my iPhone while stuck in the lift at our apartment building, after returning from the airport. I have been stuck here for an hour. I call it karma, I should have asked that woman
“Are you ok? Can I do anything to help?” It wouldn’t have taken much. No doubt she would have said, “No, thanks, I’m fine, but thanks for asking me.”

I’m usually a fairly caring, sensitive, helpful guy. I often go out of my way to help people.
But apparently not today, and I’m really angry at myself about it.

What would you have done? Would you have gone over to her? Or like me, just kept walking?

I really hope she’s ok.

©Steve Williams 2019