I think everyone needs to calm the hell down.
A firestorm was unleashed on the good burghers at Subway after they suggested that the word “foot” in their famous “Footlong” sub is “not intended to be a measurement of length” and is merely a “descriptive name”.
Fair enough. Which bit of that don’t you get? Who would reasonably expect that something called a “Footlong” would actually be twelve inches in length? That’s just being pedantic.
Maybe they should also clarify that a “sub” isn’t a naval vessel designed to operate underwater.
“Subwaygate” — I’m surprised the usual adding of the prefix “gate” to any controversy hasn’t been done in this case — fired up when some smartarse Australian kid actually measured his sub and discovered that it allegedly pulled up an inch or so short. Who takes a tape measure to a sandwich shop?
It all depends on how you define the word “foot”. Surely assuming that his lunch should actually be twelve inches or thirty point something centimetres is a bit of a stretch. Maybe they were inferring a human foot size. That would give them a bit of scope — “a foot” could mean anything from an NBA size gazillion to one of those unfortunate victims of foot binding.
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Do you seriously expect to believe everything that an advertiser or company tells you?
Next you’ll automatically assume that something “made in Australia” actually is, rather than in a foreign Victorian style sweatshop (the era, not the state), or a “low fat” product isn’t chockfull of sugar.
Seriously, haven’t you realised that an asterisk at the bottom of a newspaper ad or the words “conditions apply” in a radio commercial translates to “everything you just read or heard is complete bullshit?”
No onion on mine thanks…
*This article may or may not contain false indignation.
©Steve Williams 2012