Abercrombie & Bitch*

You have to love media / entertainment / corporate types — ok, anyone who makes an outrageous public statement or is quoted in an interview and then, faced with a blast furnace of (justified) public outrage, bleats “I was taken out of context”.

An uncool A&F customer searches for an apology (and a shirt)

The current Abercrombie and Fitch imbroglio (as opposed to Imbruglia, Natalie — the Australian singer) is quite hilarious. The company’s CEO Mike Jeffries is facing a firestorm (again) for his mind-neuteringly odd comments that his clothing brand is “absolutely exclusionary” and he doesn’t want fat and “not so cool kids” wearing them.

Jeffries made those comments in 2006, but they have come back to bite him on the arse (presumably clad in one of his “prep fit shorts”). He issued a statement this week, saying he believes the quote was “taken out of context”. Then this — “I sincerely regret that my choice of words was interpreted in a manner that has caused offense.” So it’s the interpretation that’s the problem?

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Maybe they should release a range of designer miner’s hats so at least you can see what they’re selling and Jeffries may also be able to see his head that’s so far up his…*

*taken out of context

©Steve Williams 2013