Yulin Dog Meat “Festival”, Brexit, Trump… #FFS

“I turned another year older recently, and in light of recent global events I have been thinking of the poignant Queen song “Is This the World We Created?” A fair question.

In no particular order, these are just a few of the random things seriously disturbing me.

Thankfully not on the Yulin menu

The “Yulin Dog Meat Festival” in China. For once, words almost fail me with this one. The name is sickeningly self-explanatory, however the word “festival” is a total misnomer. An annual event, the mind-fucking barbarity these poor animals are subjected to before the inevitable is forged from the utter bowels of depravity. It takes a hell of a lot to shock me, but the images I have encountered researching this cannot be unseen. These bastards need to be stopped. Ricky Gervais has been a champion in attacking the Yulin Dog Meat Festival, using a five letter word ending in “s” to describe the perpetrators. I couldn’t agree more.

Donald Trump.

The sick bastard in Western Australia who was jailed for a pathetic twenty-two years for raping his daughter over two years starting when she was only 11. If that doesn’t make your skin crawl, he also pimped her out to six other men. There was video and bondage gear involved. How do you even begin to fathom this? As a father, you can’t even start. He told police, “I’m going to be honest, it was fun while it lasted but it went way over the line.” A bullet to the brain would be too good for this monster. Twenty-two years is nothing compared to the life sentence the girl will have to endure. I hope she is getting all the love and support she needs. I hope the father only lasts an extremely painful 3.7 seconds in prison.

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That nut job in Orlando — again a wannabe zealot hijacking religion and using his twisted fucked up beliefs to justify his slaughter. The blood-soaked scene of carnage du jour was a gay nightclub, however as we have tragically seen over the years, the killing grounds have included schools, shopping centres, cinemas, concert venues, even a chocolate branded cafe in Sydney. A flow on subset of problems here. Bleedingly (literally) obvious question… How can anyone walk into a gun shop and buy a military style weapon with no questions asked? Why does anyone NEED to walk into a gun shop and buy a military style weapon? It doesn’t make sense. Those mad fuckers at the NRA bang on about the Second Amendment, but that was ratified in 1791. Back then, massacre-inducing automatic weapons would have been some gunsmith’s wet dream.

Donald Trump.

Brexit. So much anger so little time. The ignorant racism, the xenophobia. The shame-faced lies of politicians and lobbyists. Mostly, the morons who, hours after voting to leave it were Googling “what is the EU?” Google reported that the search “what happens if we leave the EU?” tripled AFTER the vote. This woman needs to get in the sea…”Even though I voted to leave, this morning I woke up and I just — the reality did actually hit me, If I’d had the opportunity to vote again, it would be to stay.” Face palm. The right to vote is one of the greatest things we have, and these people are just pissing it up against a wall. Be careful what you wish for…

<rant ends>

©Steve Williams 2016

Your one stop shop for all your radio commercial cliché needs

You could always tell them to get *****d…
Not the ideal course of action obviously, but for a radio station creative writer it is very tempting.

I love the smell of sautéed scrotum in the morning

You will recognise these godawful radio commercial clichés from having them cruelly seared into your auditory canals as a listener, or being forced to insert them into a commercial by a sales manager or client with the imagination of a prawn.

In absolutely no particular order, with bonus appropriate responses…

“All your (whatever) needs” — I don’t have any needs… that you can help with anyway.

“Thinking (insert product here)?” — No, no I’m not. So do I have to listen to the rest of this?

“One stop shop” — The cliché to end all clichés (cliché alert). I’d rather sauté my scrotum
than use that in an ad. Unless you’re mercilessly taking the p*** out of it (the ad, not my scrotum).

“Located at… (address)” — Oh, so that’s YOUR address? I would never have guessed.

“All roads lead to…” — No, actually they don’t.

“They have all the best (whatevers) under the one roof” — as opposed to seven?

“Tonight at 8.30pm.” — Thanks for clarifying that.

Client voiced ads — No. Their ego needs stroking? Get them some lotion.

Ads obviously voiced by station “talent” that say “we” — Unless the drive announcer
is moonlighting as a car dealer, no.
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“Family owned, Australian business…” — So if it’s run by a single Swedish person
you shouldn’t shop / eat / drink / whatever there? Xenophobia much? Hopefully a very high-rating, high profile Australian metro station has a drinking game using this one. It’s very popular.

“Hello Beryl, that’s a nice (Wankel rotary engine), where did you get it?”
— Pathetic conversational ads, sometimes nauseatingly described as “slice of life” are the work of Satan. Nobody EVER speaks like that. If you have a gun to your head, maybe try and gently take the proverbial out of it. Or ask them to pull the trigger.

“Wankel Rotary Engines R Us” – Difficult, the client has chosen a business name that sucks…
see above option.

“Call us on (phone number).” — as opposed to? Unless the phone number is the only way to buy the product or makes up 90% of the jingle, lose it.

“See us at (address).” — Lose the horrific first few words.

“Check out our website, www.(whatever).com” — Ditto and lose the “www”, it’s not 1993.

“Are you in the market for…?” — Nope. Now what?

“Open seven days a week…” — Oh, so you mean every day?

“Don’t forget to like us on Facebook.” — No. You’re my proctologist.

There are no doubt many, many others, but I‘m feeling nauseous having endured this lot… “Thinking nausea….?”

©Steve Williams 2014

*The uncut version originally appeared here:
www.radioinfo.com.au/news/your-one-stop-shop-all-your-radio-commercial-clich%C3%A9-needs (for all your radio info needs)