Tag: advertising

Advertising: Not so cut throat this time

Posted on by SW

First up, this is a non-sponsored piece… my 27 social media followers are hardly going to be influenced by me.

Thankfully the Single Edge 2.0 isn’t the edge of gory (apologies Lady Gaga)

I’m a cynical bastard. Several lifetimes in media / advertising / marketing will do that to you.

I’m extremely dubious of ads on social media (and everywhere), even though I’ve written a lot of them. Over the last few weeks I have been ignoring ads for a razor. Maybe the spooky algorithms knew I was going to write this.

After encountering a lot of their persistent ads and reading reviews on their website and with my BS detector set on its standard “ridiculous”, I bought the Single Edge 2.0, made in the US by a company aptly named Supply.

Single Edge 2.0 sounds all very iPhone… even the box is Apple-esque. Imagine an old school single blade razor your grandfather used, copulated with a gleaming metallic NASA-designed something. It’s very cool. Literally.

Apparently it was featured on Shark Tank which I have never watched. I assume it doesn’t involve a Steve Irwin type yelling “Crikey!” as a Great White devours him as an amuse-bouche, but I digress.

Men especially in the old age are osteoarthritis, osteoporosis, losing muscle mass, declining fibers, reduced libido, memory loss etc. http://icks.org/n/data/ijks/2018-4.pdf order generic viagra In conclusion, though fertility of some patients and the effects can last up to even 36 hours. cialis price canada is metabolized in the liver with the help of medicines like Kamagra, Apcalis, levitra, etc. Kamagra tablet takes few minutes to be absorbed into the blood within 30 to 60 minutes after consumption of the tablet but it is recommended levitra no prescription icks.org that you should try Kamagra at least 4-5 times before you seek an alternative treatment or decide to not to take Kamagra. The time saved by staying away from long queues at the pharmacy or waiting for an appointment with your doctor. generic viagra on line

I don’t overly enjoy shaving, it’s in the cleaning teeth department, but I’m not a fan of the clichéd hirsute hipster look, neither is my wife and I rather enjoy being married.

I’ve been using one of those those cartridge multi-blade razors forever. Yes, probably sadly sucked in by the spiel that if you’re not using a gazillion blades you will have a truly miserable life and no one will talk to you. The refills are expensive and not overly good for the planet.

The Single Edge 2.0 looks and feels impressive. I bought the alloy version (there’s a steel option and a kryptonite version is in the works) and it has some serious heft.

Supply was founded by a husband and wife team and their website is razor-slick and totally free of BS. Patrick and Jennifer of Supply guarantee all their products for 100 years, which should see me out. The company’s replies to trolls on their Instagram ads is quite amusing as well.

My verdict on the Single Edge 2.0? Thankfully it wasn’t the edge of gory (sorry Lady Gaga). For once you can believe the hype. Bravo Supply, you have a convert.

©Steve Williams 2020

The Recorder – The sound of Satan

Posted on by SW

A friend of mine is currently enduring the ungodly sound of Satan.
My advice… immerse yourself in a bottle of gin and read my words from 2016…

So Australian insurance company AAMI has finally realised what we all have known forever, that the recorder is an instrument of Satan. “Yea, Lucifer forged a musical abomination in the scorching pits of hell with his cloven hooves” : Book of STFU.

The Prince of Darkness was working double-time

After a concerted campaign, AAMI thankfully edited a TV commercial that featured a brat kid blasting some ear-piercing “notes” from her recorder while her parents were broken down in the middle of nowhere. Just what they needed. Personally I would have abandoned her.

Harsh? Not at all. My hatred of the recorder was resurrected a few days ago by enduring the tormented tones of a recorder being “played” by a kid in a nearby apartment.

It’s always kids playing the recorder. I’ve never been to a concert hall to witness an acclaimed recordist, recorderer recorder player performing a stirring virtuoso rendition of Beethoven’s Pathétique Sonata No. 1 Op. 666… for recorder.

Both stamina and libido can be purchase viagra increased simultaneously as a result of these herbal pills. Alcohol http://greyandgrey.com/wp-content/uploads/2018/07/Maddox.pdf on line viagra suppresses your erectile function by reducing the secretion of hormones. This Sildenafil citrate has been invented by the medical world india generic tadalafil so that men can easily benefit with it. These herbal supplements are quite powerful and will remove the roots of the main causes of erectile dysfunction are physical buy viagra in india http://greyandgrey.com/wp-content/uploads/2018/07/Zamora.pdf and psychological. Likewise, I’ve never seen a massive arena show with a leather-panted megastar out front of a wall of Marshalls wailing out a nine-minute scorching riff… on his recorder.

Why is it compulsory for every kid on the planet to learn the recorder?
I’m all for a musical education, but why this sonic assassin?

I did it — I remember in my first year of high school we had a rather highly-strung music teacher. These days he would be described as having “issues” and would be sitting by the pool at a Thai rehab centre favoured by rugby league players and D grade celebrities. Mr H. (name abbreviated to protect the psychopath) would make you perform a recorder solo in front of the class. To this day, it’s the most terrifying experience of my life. Not the playing part — but his reaction.

After Mr H. bellowed my name, I would gingerly stand up, shaking, all trembling fingers and asthmatic breaths attempting to play my reworking of Smoke on the Water (it was 1977) while waiting for the inevitable catastrophic critique. If you weren’t up to the maestro’s exceptionally high standards (which was always), he would scream at you — not in said arena concert fan style, but seriously full-on, hysterical (yes I used that word) frothing-from-the-mouth-ranting.

No wonder I f*cking hate the recorder… I’ll be by the pool at that rehab resort.

©Steve Williams 2016

When The Redneck Met Gough Whitlam

Posted on by SW

To commemorate what would have been the 100th birthday of Gough Whitlam, relive my tribute from 2014.

I was only ten years old when former Australian Prime Minister Gough Whitlam was unceremoniously dismissed from office in 1975, but his death last week had a profound impact on me, as it did on so many other Australians.

Prime Ministerial amusement

I am not only sorry at his passing, he was such a towering presence — physically and politically.

Many in Australia mourn that Gough’s political legacy has been tragically trashed over the subsequent decades, by both sides of politics. I doubt we will see a return to those heady days.

I had the pleasure of meeting “The Great Man” years ago when writing radio commercials
at Sydney radio station 2KY, which at that time was owned by the Labor Council of New South Wales.

Former NSW premier Barrie Unsworth was the General Manager and was showing Gough around the palatial corporate edifice.
Such side-effects remains in a person for limited brand cialis price period of time and sometimes don’t require any treatments or prescription from doctor. Even women can also use it for great success in cheap levitra india your life. It has had sucess in purchase viagra online curing erectile dysnfunction but is known to cause weight gain. The most common reason for viagra viagra male impotence is an ordinary part of aging.
I was rather a fan of the Mambo clothing company. On the day in question, I was suitably attired in the standard creative uniform of a Mambo t-shirt.

My selection that day was a satirical parody of the famous Australian match brand Redheads (apologies to Australian readers for getting the glove puppets of explanation out). In place of the flaming caricature redhead, my t-shirt depicted controversial “politician” and all round embarrassment to Australia Pauline Hanson. The word “Redheads” had been brilliantly replaced by “Rednecks” with assorted contents and warnings as you can see.

After exchanging pleasantries with Gough, he looked down (quite literally) at my t-shirt,
smiled and said “Well done, Comrade.”

A memorable moment from an unforgettable man.

Vale, Gough.

©Steve Williams 2016

Great (and not so) moments in Aussie Advertising #453

Posted on by SW

So I was weighing in on an important social media question the other day about “A man’s most attractive organ”. As you do. My answer was obviously “Wurlitzer or “Hammond”, which then had me thinking about an Australian TV commercial that’s seared into the neural connections of my brain:

Sadly the co-musical and mysterious “Donna” was absent in this one. Can’t remember if she ever appeared with Chris in his organ warehouse.

Australia has produced some television commercial gold. Here are a few other standouts from my misspent youth — obviously watching too much TV:

The hair! The clothes! The dancing! The cinematography! That random woman at the start of the ad! Only the cool people drank Moove. The band Dragon reworked one of their songs for the ad, which sounded like all their other songs. I’m suggesting the bloke standing on the pole and the tree people may have been imbibing something slightly stronger than chocolate milk.

Speaking of beverages:

Yep, the late 1970’s. Rolling ’round the world in a bubble seemed like a pretty good idea. Loved that and all the Coke ads back then. They were ahead of their time — the hobby / sport / stupidity of encasing oneself in a sphere is now called “Zorbing”. Unfortunately it didn’t quite “add life” to two blokes in Russia earlier this year.

Then we had that staple of advertising — pseudo science:

The good professor would terrify the kids into eating chocolate. Mrs Marsh had a somewhat softer approach:

The pills acts like an anti-impotence way, which aids men to enjoy their sexual life all because of their Kamagra order. buy canada levitra Sometime this idea works but some discount viagra time it fails. As the name says, you can strap this toy around your waist generico cialis on line and enter the man from the rear. Intravenous, subcutaneous, intrathecal and epidurals are some of cheap viagra professional the infusion therapy provided by home infusion professionals. Oooh, it did get in. I wonder if Andrew has dentures now?

High production values you ask? You’re welcome:

Tony became a local politician in Sydney for a few years (combining two of the world’s most trusted occupations), but had a bit of drama concerning planting listening devices in his car dealership. No doubt to hear customers saying how good his ads were.

Don’t think he purchased said devices from here:

“Don’t let your pussy get too thin”… get it? Thaaaaaaaaat’s where you get it.

After slaving away over a hot keyboard, I know what I feel like…

A stirring, patriotic ad, though I always thought it weird there were no crowd shots of euphoric sunburnt types soaking up the amber fluid fuelled victory.

But who gives a rat’s arse? It’s beer, blokes doing blokey things, beer, moustaches, sweat, beer, groins, sport, beer, cricket, beer. F*ck I love bein’ an Aussie, mate.

Have an, er, musical day…

©Steve Williams 2013